Digital Marketer
Get brands found online and grow their audience
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Habilidades que te llevarás
Trabajos a los que lleva
- Digital Marketing Specialist
- SEO Specialist
- Social Media Manager
- Growth Marketer
Antes de empezar
- ✓ Basic internet skills
- ✓ Good written communication
24 misiones hasta Digital Marketer
4 mundos, 24 misiones. Toca cualquier círculo para abrirlo; el que brilla es el siguiente.
Get a lay of the land first.
Get pages ranking without paying for ads.
Try paid ads and social media marketing.
Track what's working and put together a portfolio.
Más sobre esta carrera
Sobre el trabajo, el salario donde vives, preguntas frecuentes y a dónde puede llevarte esta carrera después.
Sobre el trabajo
Qué harías
- Optimizar textos, imágenes y otros contenidos digitales para buscadores (SEO)
- Investigar palabras clave y tendencias de búsqueda para responder a lo que buscan los usuarios
- Llevar a cabo campañas en línea, como anuncios de pago y programas de afiliados
- Crear estrategias de contenido para medios digitales
- Medir métricas web e informar de los resultados clave (KPI) de las campañas digitales
- Probar y ajustar la actividad de búsqueda para mejorar los resultados con el tiempo
Dónde trabajarías
- Empresas de servicios profesionales, científicos y técnicos
- Empresas de finanzas y seguros
Todos los pasos completos
El texto completo de cada paso, para leer o imprimir. Avanza por ellos en el viaje de arriba.
Marketing Fundamentals 6 pasos
Learn the marketing funnel (awareness, consideration, conversion, retention)
Learn the marketing funnel (awareness, consideration, conversion, retention)
Abrir este paso ↑Study inbound vs outbound marketing strategies
Study inbound vs outbound marketing strategies
Abrir este paso ↑Understand brand positioning and how to define a target audience
Understand brand positioning and how to define a target audience
Abrir este paso ↑Learn to create buyer personas with demographics and pain points
Learn to create buyer personas with demographics and pain points
Abrir este paso ↑Study different digital channels and learn when to use each one
Study different digital channels and learn when to use each one
Abrir este paso ↑Analyze 3 successful modern brands and deconstruct their marketing strategy
Analyze 3 successful modern brands and deconstruct their marketing strategy
Abrir este paso ↑
SEO & Content 6 pasos
Understand how search engines crawl, index, and rank pages
Understand how search engines crawl, index, and rank pages
Abrir este paso ↑Learn keyword research and how to find low-competition search terms
Learn keyword research and how to find low-competition search terms
Abrir este paso ↑Master on-page SEO: title tags, meta descriptions, headings, and internal linking
Master on-page SEO: title tags, meta descriptions, headings, and internal linking
Abrir este paso ↑Learn the basics of technical SEO (site speed, mobile friendliness, sitemaps)
Learn the basics of technical SEO (site speed, mobile friendliness, sitemaps)
Abrir este paso ↑Practice writing an SEO-optimized blog post targeting a specific keyword
Practice writing an SEO-optimized blog post targeting a specific keyword
Abrir este paso ↑Start your own blog or website to use as a sandbox for testing SEO techniques
Start your own blog or website to use as a sandbox for testing SEO techniques
Abrir este paso ↑
Paid Ads & Social 6 pasos
Learn the basics of organic social media strategy vs paid amplification
Learn the basics of organic social media strategy vs paid amplification
Abrir este paso ↑Understand Google Search Ads setup, ad copy creation, and bidding
Understand Google Search Ads setup, ad copy creation, and bidding
Abrir este paso ↑Learn Meta (Facebook/Instagram) Ads Manager and audience targeting
Learn Meta (Facebook/Instagram) Ads Manager and audience targeting
Abrir este paso ↑Build a sample social media content calendar for 30 days for a mock brand
Build a sample social media content calendar for 30 days for a mock brand
Abrir este paso ↑Run a small ad campaign (even $5-10/day) to learn how to track conversions
Run a small ad campaign (even $5-10/day) to learn how to track conversions
Abrir este paso ↑Analyze the ad metrics: CPC, CTR, ROAS, and adjust your targeting accordingly
Analyze the ad metrics: CPC, CTR, ROAS, and adjust your targeting accordingly
Abrir este paso ↑
Analytics & Portfolio 6 pasos
Set up Google Analytics 4 (GA4) on your sandbox website
Set up Google Analytics 4 (GA4) on your sandbox website
Abrir este paso ↑Learn to track events, set up conversion goals, and interpret GA4 reports
Learn to track events, set up conversion goals, and interpret GA4 reports
Abrir este paso ↑Create a UTM tracking template in Excel/Sheets for tracking ad sources
Create a UTM tracking template in Excel/Sheets for tracking ad sources
Abrir este paso ↑Build a portfolio highlighting your personal projects and metrics
Build a portfolio highlighting your personal projects and metrics
Abrir este paso ↑Run an email newsletter (using Mailchimp/Substack) to practice email marketing
Run an email newsletter (using Mailchimp/Substack) to practice email marketing
Abrir este paso ↑Apply to entry-level marketing coordinator, social media, or SEO specialist roles
Apply to entry-level marketing coordinator, social media, or SEO specialist roles
Abrir este paso ↑
Preguntas frecuentes sobre Digital Marketer
Respuestas claras sobre salarios, duración y metodología.
¿Cuánto se tarda en ser Digital Marketer?
Esta ruta estima 3–6 months. Tiene 4 fases y 24 pasos, desde «Marketing Fundamentals» hasta «Analytics & Portfolio».
¿Cómo llego a ser Digital Marketer?
Sigue las 4 fases en orden, empezando por la fase 1, «Marketing Fundamentals». Tu primera tarea: Learn the marketing funnel (awareness, consideration, conversion, retention)
¿Cuánto gana un Digital Marketer?
El sueldo depende del país. El recuadro de salario de esta página muestra la estimación de DraftMyCareer, en moneda local, para el país elegido en el menú.
¿Qué necesito antes de empezar?
Esta ruta indica: Basic internet skills; Good written communication.
¿Qué habilidades necesita un Digital Marketer?
Esta ruta cubre: SEO, Content marketing, Social media, Email marketing, Paid ads, Analytics.
Cambiar de carrera: caminos desde y hacia este rol
Ver todos los cambios →Próximos pasos y cambios laterales desde este rol
- Product Manager
Move from external traffic generation into internal product value creation with immense leadership potential.
⏱ 4–6 months🧭 ModerateLo que aprenderíasSoftware Development Lifecycle (SDLC) · Technical Product Specs & Roadmaps · User Journey Mapping
Ver plan paso a paso
- Month 1–2: Product Strategy & Discovery Learn user problem framing, opportunity trees, and competitive landscape analysis.
- Month 3–4: Technical Foundations Understand APIs, databases, tech debt, and how software systems scale.
- Month 5–6: Growth Product Management Leverage marketing intuition to lead onboarding, retention, and viral product loops.
- Data Analyst
Technical data analysts enjoy stronger job security, clear career advancement into data science, and analytical mastery.
⏱ 3–5 months🧭 Beginner-FriendlyLo que aprenderíasSQL (Joins, CTEs, Window Functions) · Tableau / PowerBI Dashboards · Python for Data Analysis (Pandas)
Ver plan paso a paso
- Month 1–2: Advanced SQL Mastery Practice complex aggregation, window functions, and subqueries on business datasets.
- Month 2–3: BI Visualization Dashboards Design automated executive dashboards tracking sales, retention, and funnel drop-off.
- Month 4–5: Python Data Wrangling Automate marketing data extraction via APIs and perform statistical correlations.
Cómo llegar a este rol desde otros perfiles
- Desde: Content Creator
Transform creative output into structured, high-paying corporate marketing director and growth marketing roles.
⏱ 3–4 months🧭 Beginner-FriendlyLo que ya sabesVideo editing & storytelling · Audience engagement & copywriting · Social platform algorithms
Ver plan paso a paso
- Month 1: SEO & Organic Search Learn keyword research, on-page optimization, content cluster strategy, and technical SEO.
- Month 2: Paid Ads & Performance Marketing Master ad campaign setup, bidding strategies, creative testing, and ROAS optimization.
- Month 3–4: Email Automation & Analytics Build automated lead nurture sequences and configure GA4 / Looker Studio dashboards.