Ce parcours n’est pas encore traduit en français : son contenu s’affiche en anglais.
Digital Marketer
Get brands found online and grow their audience
Pas sûr(e) que ce soit pour vous ? Trouver ma voie →
0 missions sur 12 faites
Ce métier est-il fait pour vous ?
Deux minutes avant d’y consacrer des mois
Cochez ce qui vous ressemble
Cochez celles qui sont vraies pour vous.
Les compétences que vous en tirerez
Les emplois auxquels il mène
- Digital Marketing Specialist
- SEO Specialist
- Social Media Manager
- Growth Marketer
Avant de commencer
- ✓ Basic internet skills
- ✓ Good written communication
12 missions jusqu’à Digital Marketer
4 mondes, 12 missions. Touchez un cercle pour l’ouvrir ; celui qui brille est le suivant.
Get a lay of the land first.
Get pages ranking without paying for ads.
Try paid ads and social media marketing.
Track what's working and put together a portfolio.
En savoir plus sur ce métier
Le métier, le salaire là où vous vivez, les questions fréquentes, et où ce métier peut vous mener ensuite.
Le métier
Ce que vous feriez
- Optimise text, images and other digital content for search engines (SEO)
- Research keywords and search trends to match what users are looking for
- Run online campaigns such as paid ads and affiliate programmes
- Create content strategies for digital media
- Track web metrics and report key results (KPIs) from digital campaigns
- Test and refine search activity to improve results over time
Où vous travailleriez
- Professional, scientific and technical services firms
- Finance and insurance companies
Toutes les étapes en détail
Le texte complet de chaque étape, à lire ou à imprimer. Avancez étape par étape dans le parcours ci-dessus.
Marketing Fundamentals 3 étapes
Mastering the Marketing Funnel
Understand the full customer journey from first touch to loyal advocate. Learn how each stage requires different content, messaging, and KPIs to move a prospect forward.
Tâche concrète: Draw a complete 4-stage funnel for a local gym, detailing exactly what content and offers will move a cold prospect to a paying member.
Pourquoi c’est important: Without a funnel, marketing is just random acts of content. The funnel ensures a deliberate path to revenue and gives you a framework to diagnose what's broken.
Liste de contrôle
- Define awareness, consideration, conversion, and retention as stages.
- Map appropriate content formats (blogs, ads, emails) to each funnel stage.
- Differentiate between inbound (attracting) and outbound (pushing) marketing.
- Identify key performance indicators for each funnel stage.
- Study how a leaky funnel loses revenue and where to plug the gaps.
Audience Definition & Personas
Learn to pinpoint exactly who you're targeting instead of marketing to 'everyone.' A sharp persona dictates every creative decision that follows.
Tâche concrète: Create two distinct buyer personas for a budget travel app, outlining their age, income, frustrations, and the primary channel to reach each one.
Pourquoi c’est important: Targeting everyone means you resonate with no one. Precise personas ensure your copywriting, targeting, and budget are focused where they convert.
Liste de contrôle
- Identify core customer pain points and driving desires.
- Gather demographic and psychographic data points.
- Outline common buying objections and how to preemptively counter them.
- Draft buyer personas using real market data, not assumptions.
- Validate personas using social listening tools or audience surveys.
Channel Strategy & Competitor Teardowns
Analyze successful brands to understand which digital channels deliver results for different business objectives. Strategy before tactics.
Tâche concrète: Pick 3 successful D2C brands and write a 1-page teardown analyzing their primary customer acquisition channel, their top-performing content type, and one gap you would exploit.
Pourquoi c’est important: Studying winners gives you proven playbooks to replicate. You stop guessing and start executing strategies validated in real market conditions.
Liste de contrôle
- Compare the strengths of SEO, Social Media, Email, and Paid Ads.
- Match the correct channel to B2B vs. B2C business models.
- Deconstruct a competitor's social presence: posting cadence, format mix, and engagement.
- Analyze a brand's website for lead capture and conversion tactics.
- Estimate a competitor's approximate ad spend and channel focus.
SEO & Content 3 étapes
Search Engine Core Mechanics
Learn how search engines discover, crawl, index, and rank content. Understanding Google's logic is the prerequisite to influencing its output.
Tâche concrète: Use Ubersuggest or Google Keyword Planner to find 5 long-tail keywords for a startup selling ergonomic office chairs. Document competition scores and monthly search volumes.
Pourquoi c’est important: SEO provides the highest long-term ROI in digital marketing. Traffic compounds over months and years, delivering free leads without a continuing ad spend.
Liste de contrôle
- Understand the difference between crawling, indexing, and ranking.
- Study Google's core ranking factors: relevance, authority, and page experience.
- Differentiate between short-tail and long-tail keywords and their intent.
- Use keyword research tools to identify high-volume, low-competition terms.
- Understand search intent types: informational, navigational, transactional, and commercial.
On-Page & Technical SEO Foundation
Optimize the actual pages on your website so both search engines and users engage with them. Structure and speed signal quality to Google.
Tâche concrète: Draft a fully SEO-optimized blog post targeting one specific keyword, including a proper H1, 3 H2 subheadings, internal links, and a meta description under 160 characters.
Pourquoi c’est important: Outstanding content won't rank if search engines can't parse it correctly. Technical SEO is the unsexy foundation on which all organic growth is built.
Liste de contr ôle
- Write optimized title tags (under 60 characters) and compelling meta descriptions.
- Structure content using H1, H2, and H3 tags logically.
- Build internal links to pass relevance signals across related pages.
- Audit core technical signals: mobile responsiveness, page speed, and XML sitemaps.
- Fix broken links and improve Core Web Vitals (LCP, INP, CLS).
SEO Sandbox Project
Put theory into practice by launching and iterating on your own digital property. Real traction beats any certificate.
Tâche concrète: Launch a 3-page website around a hobby you enjoy, apply full on-page SEO, and track it via Google Search Console for 4 weeks to document any ranking changes.
Pourquoi c’est important: Employers hire people who have ranked something themselves. A live, indexed website is the most credible proof of skill in any SEO job application.
Liste de contrôle
- Set up a basic WordPress site or equivalent blog platform.
- Install an SEO plugin (Yoast or RankMath) and configure it correctly.
- Publish 3 fully optimized pillar content pieces targeting distinct keywords.
- Submit your sitemap in Google Search Console and monitor impressions.
- Track keyword ranking changes weekly and iterate on underperforming pages.
Paid Ads & Social 3 étapes
Organic vs. Paid Social Strategy
Master the distinct logic of building community organically versus buying reach for direct response. Confusing the two wastes significant budget.
Tâche concrète: Design a 2-week dual strategy for a local bakery: an organic content calendar for community engagement and a paid ad concept with copy for a weekend promotion.
Pourquoi c’est important: Organic reach is collapsing on most platforms. Marketers who can blend community building with paid acquisition become indispensable to growth teams.
Liste de contrôle
- Define the goals of organic social: brand awareness and community trust.
- Understand when to use paid amplification for direct conversion.
- Build a 30-day social media content calendar for a mock brand.
- Study Meta and LinkedIn ad formats and their optimal use cases.
- Learn how to use retargeting to re-engage warm audiences.
Google Search Ads & Intent Marketing
Capture high-intent traffic by placing ads at the exact moment people are searching for a solution. This is the most direct form of commercial intent in marketing.
Tâche concrète: Draft a full Google Search campaign structure for a plumbing company: 3 ad groups targeting distinct services, 15 keywords with correct match types, and 3 ad copy variations.
Pourquoi c’est important: Google Ads capture prospects at the exact moment of purchase intent. Mastery of paid search is the fastest demonstrable skill to prove ROI for any employer or client.
Liste de contrôle
- Understand the Google Ads hierarchy: Campaigns, Ad Groups, Ads, and Keywords.
- Learn keyword match types (broad, phrase, exact) to control budget spend.
- Write compelling ad copy with a strong hook, benefit, and clear CTA.
- Understand Quality Score, CPC, and how the ad auction system works.
- Set up conversion tracking to measure actual leads, not just clicks.
Campaign Execution & Metrics Analysis
Run a real campaign with real budget, measure its performance honestly, and optimize based on what the data says — not what you hoped.
Tâche concrète: Run a $25 test ad on Meta Ads driving traffic to your sandbox website. Write a 1-page analytical breakdown covering CTR, CPC, and at least one data-backed optimization.
Pourquoi c’est important: Media buying is a budget management discipline. Running campaigns with real money, even small amounts, teaches you the live dynamics that no course can simulate.
Liste de contrôle
- Execute a micro-budget campaign ($10–25 total) on Meta Ads or Google Ads.
- Track CTR, CPC, and CPA as primary performance indicators.
- Set up a simple landing page to capture incoming ad traffic.
- A/B test two different creatives or headlines to find the top performer.
- Write a post-mortem analysis documenting what worked, what didn't, and why.
Analytics & Portfolio 3 étapes
Web Analytics & Conversion Tracking
Prove the value of your marketing by tracking exactly where leads and revenue originate. Data attribution is what separates accountable marketers from guessers.
Tâche concrète: Implement GA4 on your sandbox site, set up 2 conversion events, and create a UTM tracking spreadsheet template for a hypothetical 3-channel campaign.
Pourquoi c’est important: Marketers who can tie their campaigns directly to revenue are the highest paid in the industry. Without attribution, every budget increase debate becomes a political fight.
Liste de contrôle
- Implement Google Analytics 4 on a live website.
- Set up conversion events (form submissions, button clicks) via GA4 events.
- Understand the difference between sessions, users, and engagement rate.
- Create a UTM parameter template to track all campaign traffic sources accurately.
- Build a GA4 Exploration report that answers a specific business question.
Email Marketing & Retention
Nurture leads and retain customers using the highest-ROI channel in digital marketing. Unlike social media, you own your email list.
Tâche concrète: Build a 3-part automated email onboarding sequence for a fictional SaaS product and set it live inside a free Mailchimp account with proper sequence delays.
Pourquoi c’est important: Email costs little to run, and you own that list regardless of algorithm changes — a critical hedge against platform dependency.
Liste de contrôle
- Set up an email service provider (Mailchimp or MailerLite for free).
- Design a 3-email automated welcome sequence for new subscribers.
- Apply email copywriting principles: subject lines under 50 characters, clear CTAs.
- Monitor open rates, click-through rates, and unsubscribe rates as health metrics.
- Segment a list by behavior (opened vs non-opener) and test different re-engagement messages.
Portfolio Development & Job Positioning
Package your sandbox projects into a coherent portfolio that demonstrates strategic thinking, not just task execution.
Tâche concrète: Build a 1-page Notion portfolio highlighting 3 marketing projects you've completed, emphasizing strategy, execution, and measurable outcomes over visual polish.
Pourquoi c’est important: A curated portfolio of practical work will always beat a bare resume. Agencies and startups hire people who demonstrate they can execute, not just recite theory.
Liste de contrôle
- Consolidate your SEO articles, ad structures, and email campaigns into one portfolio.
- Lead with specific metrics and results, not descriptions of tasks.
- Optimize your LinkedIn profile with keywords like 'Digital Marketing Specialist' and 'Growth Marketer'.
- Collect 1–2 testimonials from any freelance projects or collaborations.
- Apply to entry-level agency roles, marketing coordinator positions, and remote startup roles.
Questions fréquentes : Digital Marketer
Des réponses claires sur la durée, les prérequis, les salaires et les méthodes d’étude.
Combien de temps faut-il pour devenir Digital Marketer ?
Ce parcours estime 3–6 months. Il compte 4 phases et 12 étapes, de « Marketing Fundamentals » à « Analytics & Portfolio ».
Comment devenir Digital Marketer ?
Suivez les 4 phases dans l’ordre, en commençant par la phase 1, « Marketing Fundamentals ». Votre première tâche : Draw a complete 4-stage funnel for a local gym, detailing exactly what content and offers will move a cold prospect to a paying member.
Combien gagne un Digital Marketer ?
Le salaire dépend du pays. L’encadré salaire de cette page indique l’estimation de DraftMyCareer, en monnaie locale, pour le pays choisi dans le menu.
De quoi ai-je besoin avant de commencer ?
Ce parcours indique : Basic internet skills; Good written communication.
De quelles compétences un Digital Marketer a-t-il besoin ?
Ce parcours couvre : SEO, Content marketing, Social media, Email marketing, Paid ads, Analytics.
Changer de métier : passerelles vers ce poste et depuis ce poste
Voir toutes les reconversions →Évolutions et changements de poste possibles
- Product Manager
Move from external traffic generation into internal product value creation with immense leadership potential.
⏱ 4–6 months🧭 ModerateCe que vous apprendriezSoftware Development Lifecycle (SDLC) · Technical Product Specs & Roadmaps · User Journey Mapping
Voir le plan d’action
- Month 1–2: Product Strategy & Discovery Learn user problem framing, opportunity trees, and competitive landscape analysis.
- Month 3–4: Technical Foundations Understand APIs, databases, tech debt, and how software systems scale.
- Month 5–6: Growth Product Management Leverage marketing intuition to lead onboarding, retention, and viral product loops.
- Data Analyst
Technical data analysts enjoy stronger job security, clear career advancement into data science, and analytical mastery.
⏱ 3–5 months🧭 Beginner-FriendlyCe que vous apprendriezSQL (Joins, CTEs, Window Functions) · Tableau / PowerBI Dashboards · Python for Data Analysis (Pandas)
Voir le plan d’action
- Month 1–2: Advanced SQL Mastery Practice complex aggregation, window functions, and subqueries on business datasets.
- Month 2–3: BI Visualization Dashboards Design automated executive dashboards tracking sales, retention, and funnel drop-off.
- Month 4–5: Python Data Wrangling Automate marketing data extraction via APIs and perform statistical correlations.
Venir à ce poste depuis un autre métier
- Depuis: Content Creator
Transform creative output into structured, high-paying corporate marketing director and growth marketing roles.
⏱ 3–4 months🧭 Beginner-FriendlyCe que vous gardezVideo editing & storytelling · Audience engagement & copywriting · Social platform algorithms
Voir le plan d’action
- Month 1: SEO & Organic Search Learn keyword research, on-page optimization, content cluster strategy, and technical SEO.
- Month 2: Paid Ads & Performance Marketing Master ad campaign setup, bidding strategies, creative testing, and ROAS optimization.
- Month 3–4: Email Automation & Analytics Build automated lead nurture sequences and configure GA4 / Looker Studio dashboards.